Wellness
Opulence
Innovation
What Makes Us Beautiful
California Global was born out of a simple but super meaningful vision: to bring the California we know and love to life one product at a time.
BORN IN CALIFORNIA
If you think about it, California is not like most of our neighbouring US states or those around the world. Malibu evokes a sense of calm, peace, serenity, grace and tranquility. Beverly Hills reminds you of luxury and opulence. Silicon Valley is synonymous with quick-paced efficiency, innovation and cutting-edge technology. And Hollywood has that classic vintage charm and timelessness. That’s our California magic: eliciting so many different feelings at once. That’s where we come from. It’s where we were born. It’s what made us what we are. It’s how we know what we’re doing.
EQUAL PARTS SCIENCE, STYLE, SUBSTANCE & SUSTAINABILITY
Our brand captures the essence of The Golden State through luxury skincare, haircare and more, with formulations designed with clean and proven actives that can responsibly deliver, whilst still leading to a state of antifragile beauty.
CELEBRATING INDIVIDUALITY & ELEGANCE
Gone are the days when beauty was just skin deep. Beauty is you at your core and you feeling your best. Beauty is your commitment to being your best. And that’s what we create by embodying grace, opulence and innovation. It’s our pulse. It’s our beating heart. It’s the way we move up and move forward. We’re building something that matters. Something that would outlast the flimsy and the superficial.
At California, we’re super proud to be a global lifestyle brand embodying our state trusted by people across borders who value authenticity and science-backed innovation.
Now’s your time to embody California. Take what you deserve. Be who you know you can be.
Live the American dream. Live the California Lifestyle.
The best at what we do. You deserve nothing less.
