Discover the California collections that’ll make you Eureka!
Every California product embodies the spirit of the Golden State. The charm of Old Hollywood, the soulful permanence of Golden Gate, the ingenuity of the Valley: all of it meld as our collections seamlessly bring together the nature we know and love & modern luxury in a perfect union.
The California Promise
Rooted in California, we always create clean, modern, opulent and science-backed beauty essentials that embody wellness, individuality and the timeless style of The Golden State.
Feel Our California Heritage
Science-Backed Beauty
Experience what it takes to keenly balance natural wellness and antifragile luxury
Embody the values and vision shaping California
Every one of our California creations is designed to embody the West Coast spirit: wellness, individuality, creativity, innovation and effortless style. Because beauty ceases to be just how you look. It’s how you live. And it’s how we make you feel.
We put together equal parts science, design and timeless inspiration from The Golden State. No matter what we do, each step is in service to our indelible promise of clean sustainable beauty and luxury you deserve. Trust is a currency we don’t take lightly.
Emblematic of California’s charisma, we craft experiences that take the form of products. Learn how what we’ve formulated unlocks the spirit of The Golden State and the warrior within you.
For us, excellence is non-negotiable. It’s a fixed point. Every formula passes through rigorous global standards, be it FDA, GMP and ISO compliance. We endeavour to ensure purity, safety and efficacy. When you go the California route, you can be assured you’re choosing trusted quality at every step.
Every one of our products is carefully crafted out of necessity. It’s created because it’s needed. Our products are forged from innovation rooted in science and nature with our formulations combining advanced research with clean and effective ingredients to deliver a better class of skincare and lifestyle essentials meant to be modern, safe and replete with purpose.
Blog: Born In California. Taking Over The World.
Discover tales and developments of beauty, science and lifestyle that’s shaped by California’s legacy that we proudly share with a global community
GET IN TOUCH!
We’re here for you. No matter what. Exploring our collections and have questions? Looking to partner up with us? Have bouquets or brickbats? Or just want to learn more and talk to us? We’d love to hear from you! Our team is here at the ready to assist, guide and inspire, no matter where you are and what you’re looking for.